Elton John delivers $15 million to Dunedin
Elton John delivers $15m to Dunedin The Elton John concert at Dunedin’s Forsyth Barr Stadium is estimated to have pumped $14.9 million into the city, a survey reveals. According to the Otago Daily Times, the survey revealed the average expenditure of visitors to Dunedin was $526, while visitors outside the Otago region spent an average of $558. The largest proportion of their money was spent on retail shopping (31%), food and beverage (27%) and accommodation (23%), petrol (8%), other expenditure (4%), travel (4%), tourist activities (3%) and entertainment (2%).
The total number of concert goers was 35,500. Of the 46% of respondents who came from outside the city, 34% were from Canterbury, 27% from Otago (excluding Dunedin), 20% from Southland. Tourism Dunedin chief executive Hamish Saxton told the ODT the economic impact report showed the benefit of events for the city, and bodes well for the future. “It is a good result.”